7/11 - DEADPOOL 2
who knew a convenience store would be one of the bravest marketers in asia?
I helped pitch 20th Century Fox Films like The Greatest Showman, Kingsman, X-Men, and Bohemian Rhapsody to brands across APAC to create mutually beneficial high exposure partnership campaigns.
In what would be an extremely difficult team effort to sell to brands, 7-11 came through with a partnership on Deadpool 2, taking over stores in cities like Taipei and Manila. Needless to say this was one of my favorite campaigns.