ANZ BANK / NOVAK DJOKOVIC
Thinking outside the court
Produced and launched 10 forms of branded digital content films across mobile/online channels featuring ANZ Global Ambassador, Novak Djokovic, garnering over 3M views, high brand engagement, and positive impact & ROI.
Developed & implemented ANZ’s highest performing social campaign, Headband For Good, raising over $100K USD for charity.
Awards:
2016 Marketing Event Awards - SILVER Best Event: Digital Integration
2015 SPIKES Asia Branded Content & Entertainment Shortlist for Novak’s World Virtual Reality experience.